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Building a World Class Service Organization
Paperback
Series: Winning in Service Markets, Book 13
ISBN13: 9781944659455
Publisher: Ws Professional
Published: Nov 10 2017
Pages: 34
Weight: 0.13
Height: 0.07 Width: 6.00 Depth: 9.00
Language: English
Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.
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