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Balancing Capacity and Demand in Service Operations
Paperback
Series: Winning in Service Markets, Book 7
ISBN13: 9781944659271
Publisher: Ws Professional
Published: Sep 10 2017
Pages: 55
Weight: 0.19
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets of success in such businesses. By working with managers in operations and human resources, service marketers need to develop strategies to bring demand and capacity into balance, in ways that create benefits for customers as well as to improve profitability for the business. Balancing Capacity and Demand in Service Operations is the seventh volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
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