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Brands: The Logos of the Global Economy

Brands: The Logos of the Global Economy

Paperback

Series: International Library of Sociology

Investing & FinanceMarketing

ISBN10: 0415251834
ISBN13: 9780415251839
Publisher: Routledge
Published: Aug 12 2004
Pages: 208
Weight: 0.71
Height: 0.47 Width: 6.44 Depth: 9.16
Language: English
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.

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