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Brands: The Logos of the Global Economy

Brands: The Logos of the Global Economy

Hardcover

Series: International Library of Sociology

Investing & FinanceMarketing

ISBN10: 0415251826
ISBN13: 9780415251822
Publisher: Routledge
Published: Aug 12 2004
Pages: 204
Weight: 1.01
Height: 0.69 Width: 6.44 Depth: 9.44
Language: English
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.

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