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Working on Health Communication
Paperback
ISBN13: 9781847879233
Publisher: Sage Publications Ltd
Published: Dec 29 2010
Pages: 200
Weight: 0.77
Height: 0.44 Width: 6.68 Depth: 9.43
Language: English
Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns.
The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. Real-life examples of actual campaigns are used throughout to show how theoretical ideas work in practice.
Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.
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