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Visual Public Relations: Strategic Communication Beyond Text
Paperback
Series: Routledge New Directions in PR & Communication Research
AccountingMarketingGeneral Reference
ISBN13: 9780367666897
Publisher: Routledge
Published: Sep 30 2020
Pages: 218
Weight: 0.70
Height: 0.60 Width: 6.10 Depth: 9.10
Language: English
This book brings together a broad, diverse range of radical approaches to PR focussing on the increasingly vital role that visual, sensory and physical elements play in shaping communication. Engaging with critical and cultural theories, it outlines how non-textual forces play a central role in how PR works and explores the f
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