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Understanding Interactive Network Branding in SME Firms
Hardcover
Business GeneralManagementMarketing
ISBN13: 9781789739787
Publisher: Emerald Publishing Limited
Published: Nov 12 2019
Pages: 176
Weight: 0.75
Height: 0.60 Width: 6.20 Depth: 9.10
Language: English
Combining a business network approach with contemporary corporate branding research, a variety of topics are explored, including:
- strategizing in SME networks,
- market management,
- corporate identity,
- corporate reputation,
- human-to-human (H2H) interactions.
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