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Strategic Social Marketing: For Behaviour and Social Change

Strategic Social Marketing: For Behaviour and Social Change

Hardcover

Marketing

ISBN10: 1526446030
ISBN13: 9781526446039
Publisher: Sage Publications Ltd
Published: Dec 19 2019
Pages: 576
Weight: 2.63
Height: 1.25 Width: 7.50 Depth: 9.25
Language: English
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

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