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Statistics for Marketing and Consumer Research

Statistics for Marketing and Consumer Research

Hardcover

Marketing

ISBN10: 1412911214
ISBN13: 9781412911214
Publisher: Sage Publications Ltd
Published: Jun 5 2008
Pages: 432
Weight: 1.90
Height: 1.20 Width: 6.70 Depth: 9.60
Language: English
Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

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Marketing