Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Service Quality and Management

Service Quality and Management

Lemmink, Jos
Kunst, Paul
Stauss, Bernd

Paperback

Series: Fokus Dienstleistungsmarketing

Management

ISBN10: 3824467801
ISBN13: 9783824467808
Publisher: Deutscher Universitatsverlag
Published: Apr 15 1999
Pages: 314
Weight: 0.71
Height: 0.68 Width: 5.00 Depth: 8.00
Language: English
Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply ask around. The evi- dence is overwhelming. True horror stories exist of all types of services in all types of sectors. It is even becoming a business in itself. Television shows that are based on customer complaints about services are becoming more and more popular. As is the case in the millennium problem, management of service companies experiences a lot of problems in the hardware and the software of services. There are still prob- lems in defining and developing the service, and problems in creating, realizing and managing weil defined services. Is there than no progress at all? We believe there iso The enormous attention for services has its advantages as weil. In various places innovations are realized, and what is more important are linked to theory. Only in this way learning becomes pos- sible. Eventually innovative practice will reflect in the development of theory, and in turn good practice will be based on solid theory. This series tries to support this pro- cess by presenting a number of innovative practices, and examples of testing theory in service quality marketing and management.

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