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Strategic Marketing of Higher Education in Africa
Paperback
Series: Routledge Studies in Marketing
ISBN13: 9781032175591
Publisher: Routledge
Published: Sep 30 2021
Pages: 276
Weight: 0.86
Height: 0.58 Width: 6.14 Depth: 9.21
Language: English
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making.
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