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Strategic Marketing of Higher Education in Africa
Hardcover
Series: Routledge Studies in Marketing
ISBN13: 9780367336356
Publisher: Routledge
Published: Jan 23 2020
Pages: 260
Weight: 1.24
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making.
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