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Strategic Integrated Marketing Communications
Hardcover
AccountingBusiness GeneralMarketing
ISBN13: 9780367770617
Publisher: Routledge
Published: Mar 3 2023
Pages: 304
Weight: 1.69
Height: 0.75 Width: 7.00 Depth: 10.00
Language: English
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.
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