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Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization
Paperback
Series: Jossey-Bass Business & Management
Business GeneralEconomicsManagement
ISBN13: 9780787964054
Publisher: John Wiley & Sons
Published: Jun 16 2003
Pages: 240
Weight: 0.94
Height: 0.53 Width: 7.51 Depth: 9.17
Language: English
Innovation ist nicht mehr länger einer Elite vorbehalten. Sie ist heute zur Kernkompetenz von Unternehmen geworden, die sich innovative Ideen jedes einzelnen Mitarbeiters für ihren wirtschaftlichen Erfolg zunutze machen.
Strategic Innovation ist das einzige Buch auf dem Markt, das ein Tutorial in Form eines flexiblen, individuell gestaltbaren Templates bietet, um Innovation als Kernkompetenz in einem Unternehmen zu verankern und auf diese Weise höhere Erlöse und grö ere Chancen zu erzielen.
Mit einer Fülle von Beispielen und Geschichten.
Das Buch bietet ausserdem eine Vielzahl von Tools, Modellen, Arbeitsblättern und Best Practices sowie Warnhinweise aus der umfangreichen Praxiserfahrung der Autoren.
Enthalten sind u.a. Fallstudien von Whirlpool, Colgate, Time Warner AOL, Discovery Communication, Shell Oil, Seagate und Freddie Mac.
Strategic Innovation ist ein praxisorientierter Ratgeber zu einem äu erst wichtigen Thema.
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