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Storytelling in Marketing and Brand Communications
Paperback
Series: Routledge Studies in Marketing
ISBN13: 9781032689487
Publisher: Routledge
Published: May 22 2026
Pages: 184
Weight: 0.64
Height: 0.43 Width: 6.14 Depth: 9.21
Language: English
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.
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