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Storytelling in Marketing and Brand Communications
Hardcover
Series: Routledge Studies in Marketing
ISBN13: 9781032689425
Publisher: Routledge
Published: Jul 12 2024
Pages: 184
Weight: 1.02
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.
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