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612-822-4611
Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA

Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA

Hardcover

MarketingSports GeneralSoccer

ISBN10: 0230239730
ISBN13: 9780230239739
Publisher: Palgrave
Published: May 7 2010
Pages: 330
Weight: 1.60
Height: 1.10 Width: 6.20 Depth: 9.30
Language: English
Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.

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