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Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
Hardcover
Series: Routledge Studies in Marketing
AccountingBusiness GeneralMarketing
ISBN13: 9780367172695
Publisher: Routledge
Published: Nov 26 2020
Pages: 212
Weight: 0.95
Height: 0.70 Width: 6.20 Depth: 9.30
Language: English
This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.
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