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Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
Paperback
Series: Routledge Studies in Marketing
AccountingBusiness GeneralMarketing
ISBN13: 9780367641542
Publisher: Routledge
Published: May 30 2022
Pages: 224
Weight: 0.70
Height: 0.47 Width: 6.14 Depth: 9.21
Language: English
This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.
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