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El poder de lo invisible: cómo los micro-hábitos transforman tu vida sin esfuerzo
Paperback
Health GeneralGeneral Psychology
Publisher: Carlos Cantueso
Published: May 21 2026
Pages: 116
Weight: 0.32
Height: 0.28 Width: 5.50 Depth: 8.50
Language: Spanish
Por qué los propósitos de año nuevo se desvanecen antes de febrero? La cultura del esfuerzo nos ha vendido el mito de que cambiar de vida exige una fuerza de voluntad heroica y transformaciones radicales. Sin embargo, la neurobiologÃa dicta lo contrario: el cerebro humano está programado para ahorrar energÃa y boicoteará cualquier cambio drástico por puro instinto de supervivencia.
En El poder de lo invisible, Carlos Cantueso desmonta los errores del desarrollo personal tradicional y presenta un método cientÃfico e infalible basado en la ingenierÃa conductual del 1%. A través de un viaje riguroso pero profundamente divertido -que rescata las grandes aportaciones de la psicologÃa cognitiva sin caer en tecnicismos aburridos-, este libro le enseñará a diseñar un entorno a prueba de pereza, a automatizar rutinas mediante el algoritmo del anclaje y a reprogramar su identidad profunda desde la raÃz. El éxito a largo plazo no se conquista con sufrimiento; se alcanza reduciendo la fricción y permitiendo que la matemática del interés compuesto trabaje a su favor. Deje de luchar contra su propio cerebro y descubra cómo las micro-acciones imperceptibles son capaces de construir un destino imparable. Su transformación definitiva empieza aquÃ, y sólo requiere los próximos dos minutos.
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