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Marketing 4.4.2: Describir el Marketing a través del Fútbol
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ISBN13: 9798366185790
Publisher: Independently Published
Published: Dec 9 2022
Pages: 138
Weight: 0.43
Height: 0.30 Width: 6.00 Depth: 9.00
Language: Spanish
Publisher: Independently Published
Published: Dec 9 2022
Pages: 138
Weight: 0.43
Height: 0.30 Width: 6.00 Depth: 9.00
Language: Spanish
Los libros de marketing a menudo se perciben como aburridos, lo sabemos bien, ya que hemos pasado más de un tercio de nuestras vidas lidiando con marketing. Por lo tanto, hemos decidido aceptar el desafÃo de escribir un libro de marketing no aburrido para empresarios y profesionales, y describir el marketing a través de algo que apasione a la mayor cantidad de personas posible: un desafÃo difÃcil, de hecho, muy difÃcil! Asi que? Qué nos apasiona tanto? Todos somos personas con ingenio, inventiva, creatividad y capacidad de hacer cosas: dentro de cada uno de nosotros hay un mundo maravilloso y apasionante. Uno de los temas más apasionantes que reúnen estas caracterÃsticas es el fútbol. Nos guste o no, lo conocemos y lo discutimos apasionadamente apoyando nuestras ideas sobre sus pros o sus contras, sus éxitos o fracasos, su pasado o su futuro. Por eso escribimos un libro que describe el marketing como si fuera un equipo de fútbol. Lo que descubrirás en Marketing 4.4.2
- Cómo orientarse hacia el éxito de la misma manera que los grandes campeones
- Cómo elegir la estrategia adecuada para el partido
- Cómo concentrarse en las tácticas que funcionan mejor para su equipo
- Cómo aprovechar las oportunidades aprendiendo de los errores y enfocándote en tus fortalezas
- Cómo ser tú mismo parte de la victoria
- Cuáles son los pasos a seguir para su éxito futuro?
Aquà hay un extracto del libro: Es la final de la Champions. Minuto 43 del segundo tiempo. Al final de un juego muy disputado, los equipos están empatados. De repente, tu equipo gana el balón: el lateral izquierdo corre por la banda y desmarca a un rival, se escabulle y pasa al centro; el centrocampista levanta el pecho y esquiva la defensa contraria; lanza el balón a la derecha donde su compañero se precipita hacia la porterÃa. La defensa contraria se apresura a proteger su red. Es el minuto 44. Es entonces cuando ves a tus delanteros tirando como flechas a la barrera y recibiendo asistencias de banda. Es un crescendo de regates y pases: los oponentes no pueden domarlos; corren, huyen, vuelan; y ese es el objetivo! El estadio estalla en un estallido de alegrÃa y satisfacción, los jugadores se abrazan y el árbitro hace sonar su silbato para el final del partido: ustedes son los campeones! Este es el mejor gol de todos! Es el éxito del equipo! Pero por qué? Por qué son ustedes los campeones y no el equipo? Por qué es este el mejor gol de la historia? Por qué es el éxito del equipo y no el tuyo? Por qué todo es asÃ? Infórmate en Marketing 4.4.2 Disfruta de la lectura!
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