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Rolling Stones: Quando il Marketing fa la Storia
Paperback
Publisher: Independently Published
Published: Apr 28 2023
Pages: 216
Weight: 0.65
Height: 0.46 Width: 6.00 Depth: 9.00
Language: Italian
Come si fa a restare rilevanti per più di sessant'anni?
È una domanda che vale per una rock band.
Ma anche per un'azienda.
I Rolling Stones hanno attraversato generazioni, mode, crisi dell'industria musicale, cambiamenti culturali e trasformazioni radicali nel modo in cui la musica viene prodotta, distribuita e consumata.
Eppure continuano a riempire gli stadi.
Perché?
Rolling Stones. Quando il Marketing fa la Storia racconta la storia della band da una prospettiva diversa: quella del marketing, del posizionamento, della comunicazione e della capacità di costruire valore nel tempo.
Concerti, rivalità , provocazioni, fan, scelte di immagine, errori, intuizioni e momenti decisivi diventano il punto di partenza per capire principi che riguardano anche imprese, professionisti e brand.
Non è una biografia tradizionale dei Rolling Stones.
E non è nemmeno un manuale accademico di marketing.
È un viaggio dentro una delle storie più longeve della cultura pop per capire perché alcune idee, alcuni brand e alcune aziende riescono a restare nella testa delle persone mentre altri vengono dimenticati.
Nel libro troverai:
storie e aneddoti sulla carriera dei Rolling Stones;
episodi legati ai fan, ai concerti e ai tour;
analisi di scelte di posizionamento e comunicazione;
principi di marketing applicati a casi reali;
esempi utili per capire come identità , differenza e coerenza costruiscono valore nel tempo;
spunti concreti da riportare nella propria attività professionale.
Il punto non è imitare i Rolling Stones.
È capire cosa hanno fatto meglio di quasi tutti gli altri: costruire una posizione riconoscibile, difenderla nel tempo e continuare a essere scelti anche quando il mercato intorno cambiava.
Puoi leggere questo libro se ami i Rolling Stones.
Ma puoi leggerlo soprattutto se vuoi capire il marketing attraverso una storia che il mercato ha già messo alla prova per più di mezzo secolo.
Andrea Stoppacciaro e Alessia Tiberi utilizzano musica, cultura pop e casi reali per rendere più comprensibili principi di marketing che spesso vengono raccontati in modo inutilmente complicato.
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