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Cambiar Mentes: La ciencia de por qué alguien cambia de opinión de verdad (pista: nunca ocurre ganando la discusión)
Paperback
Publisher: Independently Published
Published: Aug 16 2026
Pages: 140
Weight: 0.43
Height: 0.33 Width: 6.00 Depth: 9.00
Language: Spanish
Ganaste la discusión. TenÃas los datos, tenÃas el artÃculo, tenÃas razón. Y la otra persona salió de esa conversación exactamente igual de firme que entró.
Si te pasó en una de esas conversaciones difÃciles en familia que ya casi nadie se atreve a abrir, hay una explicación bastante precisa: cuando una opinión sostiene la identidad de alguien, el dato entra, a veces incluso se acepta, y la opinión se queda donde estaba.
La gente cambia de opinión todo el tiempo, y casi nunca al perder un debate. La psicologÃa de la persuasión lo estudió en tres sitios que rara vez se leen juntos: un ensayo controlado de campo publicado en Science en 2016, décadas de práctica clÃnica en entrevista motivacional, y una práctica de conversación que se transmite en video. A juicio del autor las tres hacen la misma operación y ninguna la nombra: trabajan cuán segura está la otra persona, en vez de qué cree. Esa conexión la hace este libro, no la literatura, y lo dice dentro.
Aquà vas a encontrar esa operación desarmada en cuatro piezas para una conversación real:
- La escala del cero al diez.
- La pregunta que baja la certeza sin que tú aportes un solo dato.
- Los pasos de la conversación de la puerta tal como se publicaron, y qué se conserva fuera de una campaña.
- Qué hacer con la frase a favor de cambiar que el otro ya dijo y tú te perdiste.
Ocho capÃtulos, ocho ejercicios, ninguno se resuelve leyendo.
Y lo que otros no suelen decir: por qué no vas a ver la señal el dÃa de la conversación, por qué este libro no te puede dar un plazo, y con quién esta conversación es mejor no tenerla. Cuando un dato no se pudo comprobar, aquà lo vas a leer dicho con todas las letras.
Un ensayo basado en evidencia para quien ya intentó cambiar de opinión a alguien con argumentos, quiere convencer sin discutir y hablar con quien piensa distinto, y prefiere saber de antemano el tamaño de lo que se lleva.
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