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Retórica moderna: Los 47 recursos retóricos de los grandes oradores explicados con ejemplos actuales
Paperback
Series: Indispensables de Comunicación Y Persuasión
Publisher: Independently Published
Published: Jul 16 2026
Pages: 136
Weight: 0.42
Height: 0.32 Width: 6.00 Depth: 9.00
Language: Spanish
Por qué ciertos discursos se te quedan grabados y otros se evaporan al minuto siguiente? La respuesta no es carisma ni talento. Es un catálogo de patrones que Cicerón ya habÃa sistematizado hace más de dos mil años y que hoy siguen operando en las charlas TED más vistas, en los eslóganes que no puedes olvidar y en los hilos que se vuelven virales.
La retórica no murió con Roma. Se volvió invisible. Y esa invisibilidad tiene un precio: cuando no reconoces las técnicas de persuasión que alguien usa contra ti, quedas a merced de ellas.
Este libro cataloga 47 recursos retóricos y oratoria organizados en seis familias claras: abrir, sonar, ver, sentir, razonar y cerrar. Cada recurso se explica con un esquema fijo de cinco pasos: qué es, un ejemplo clásico, un ejemplo actual de polÃtica o publicidad, cómo usarlo y cómo detectarlo. Nada de teorÃa suelta. Cada familia se ancla en psicologÃa experimental verificable, desde el efecto de la rima como razón de McGlone hasta los experimentos de encuadre de Boroditsky, para que entiendas la ciencia de la persuasión que hay detrás de cada frase memorable.
El objetivo es doble. Aprenderás comunicación persuasiva efectiva para presentar, escribir y debatir con más fuerza, y aprenderás a detectar manipulación en publicidad, propaganda y redes cuando esos mismos recursos se apuntan hacia ti.
Es para quien presenta, escribe o discute por trabajo o estudio y quiere mejorar sus habilidades de comunicación sin fórmulas vacÃas. Si buscas frases motivacionales, este no es tu libro. Si quieres saber cómo hablar en público con precisión quirúrgica y blindarte contra quien intenta convencerte con trucos, empieza a leer hoy.
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