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612-822-4611
The Social Media Survival Guide for Nonprofits and Charitable Organizations

The Social Media Survival Guide for Nonprofits and Charitable Organizations

Hardcover

Business GeneralMarketingGeneral Sociology

ISBN10: 098261859X
ISBN13: 9780982618592
Publisher: Basecamp Communications Llc
Published: Jan 27 2011
Pages: 214
Weight: 1.04
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
The Social Media Survival Guide for Nonprofits and Charitable Organizations is a must-have for anyone attempting to fundraise on behalf of a non-profit organization. The book offers critical insights including: - Why today's nonprofit organization must understand the basics of networks and how incorporating social media into existing plans can catapult your fundraising efforts - How to arm frontline fundraisers and operations staff with the tools they will need to maximize everything from annual fundraising to high-end stewardship using social media - The importance of creating an online, mobile, peer-to-peer engagement strategy to facilitate and enhance the donor life cycle-from researching a new pipeline of support, to cultivation, mechanisms for giving, events, follow-up, stewardship and more!

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