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Social Media Marketing: Theories and Applications

Social Media Marketing: Theories and Applications

Hardcover

Business GeneralMarketing

ISBN10: 1529720818
ISBN13: 9781529720815
Publisher: Sage Publications Ltd
Published: May 25 2021
Pages: 312
Weight: 1.65
Height: 0.75 Width: 7.50 Depth: 9.25
Language: English
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

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