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Social Media Marketing: Theories and Applications
Paperback
ISBN13: 9781529720822
Publisher: Sage Publications Ltd
Published: May 25 2021
Pages: 312
Weight: 1.19
Height: 0.65 Width: 7.50 Depth: 9.25
Language: English
Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion.
This text is essential reading for all marketing students, researchers and practitioners today.
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