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Service Marketing
Hardcover
ISBN13: 9781636513829
Publisher: Vibrant Publishers
Published: Feb 6 2025
Pages: 244
Weight: 1.09
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
Delve into the intricacies of Service Marketing with Christian Grönroos, a globally renowned expert in service management and relationship marketing. This book offers a fresh perspective on how services differ from goods, emphasizing the critical role of customer relationships, value co-creation, and the dynamic nature of service offerings in modern economies.
Grönroos challenges conventional marketing frameworks by presenting innovative theories on service logic and customer experience management. This essential resource is packed with real-world case studies and practical examples, making it a valuable guide for students, educators, and professionals seeking to understand the evolving landscape of services.
With its focus on creating long-term customer relationships, Service Marketing equips readers to rethink traditional approaches and adopt strategies that drive loyalty and business success. Whether you are in hospitality, retail, or any service-oriented industry, this book is your definitive guide to mastering service marketing in a competitive global marketplace.
1 different editions
Also available
Also from
Grönroos, Christian
Internal Marketing, Research Approach, And Other Works
Publishers, Vibrant
Grönroos, Christian
Paperback
Internal Marketing, Research Approach, And Other Works
Publishers, Vibrant
Grönroos, Christian
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