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Research Methods in Health Promotion

Research Methods in Health Promotion

Paperback

Health GeneralMedical Reference

ISBN10: 111840906X
ISBN13: 9781118409060
Publisher: Jossey Bass
Published: Mar 9 2015
Pages: 608
Weight: 2.15
Height: 1.40 Width: 6.90 Depth: 9.10
Language: English
The bestselling textbook to understanding health research, updated and expanded

Research Methods in Health Promotion provides students and practitioners with essential knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. Now in its second edition, this bestselling textbook has been updated with more recent research methodologies and additional information on sampling, participatory and survey research, and qualitative data analysis. The entire research process is covered, with specific points relating to both qualitative and quantitative research. By breaking the daunting process of research into simple and well-defined steps, this user-friendly text encourages students to think about research as a sequential process and provides explanations that facilitate better understanding of each step in the research process. A separate set of chapters cover the more quantitative methodological areas including designs, measurement, sampling, and data analysis in depth, giving readers the understanding they need to apply in practice.

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