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Маркетинг-микс: Освоить 4
Paperback
ISBN13: 9782808602921
Publisher: Klincksieck
Published: Jan 20 2023
Pages: 38
Weight: 0.10
Height: 0.08 Width: 5.06 Depth: 7.81
Language: Russian
Поймите суть маркетинг-микса (также известного как 4 Р) всего за 50 минут с помощью этой практичной и краткой книги. Маркетинг-микс охватывает инструменты, доступные маркетологам для разработки эффективных маркетинговых стратегий и достижения своих целей на целевом рынке. Таким образом, с помощью четырех ключевых факторов - продукта, цены, места и продвижения - маркетологи могут принимать более разумные решения для обеспечения успеха конкретного товара, услуги или бренда. В этой книге вы найдете удобное введение в каждый компонент маркетинг-микса и четкие рекомендации по его применению в стратегическом планировании. Кроме того, он включает несколько тематических исследований, обсуждение потенциальных подводных камней и введение в смежные модели, такие как 7 П и 4 С.
О маркетинг-миксе В маркетинг-миксе собраны все инструменты, имеющиеся в распоряжении компании для увеличения продаж. Отличительные 4 Ps позволяют пользователям принимать обоснованные решения о политике в отношении проk
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