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Pazarlama karması: Pazarlamanın 4 P'sinde uzmanlaşın
Paperback
ISBN13: 9782808602051
Publisher: Klincksieck
Published: Jan 20 2023
Pages: 36
Weight: 0.10
Height: 0.07 Width: 5.06 Depth: 7.81
Language: Turkish
Pazarlama karmasının (4 Ps olarak da bilinir) özünü bu pratik ve özlü kitapla sadece 50 dakikada anlayın. Pazarlama karması, pazarlamacıların etkili pazarlama stratejileri geliştirmek ve hedef pazarda amaçlarına ulaşmak için kullanabilecekleri araçları kapsar. Böylece, ürün, fiyat, yer ve promosyondan oluşan dört temel faktör sayesinde pazarlamacılar belirli bir mal, hizmet veya markanın başarısını sağlamak için daha akıllıca kararlar alabilirler. Bu kitap size pazarlama karmasının her bir bileşenine kullanışlı bir giriş ve stratejik planlamaya nasıl uygulanacağına dair net tavsiyeler sunmaktadır. Ayrıca çeşitli vaka çalışmaları, potansiyel tuzaklara ilişkin bir tartışma ve 7 Ps ve 4 C gibi ilgili modellere bir giriş içermektedir.
Pazarlama karması hakkında: Pazarlama karması, bir şirketin satışlarını artırmak için elindeki tüm araçları bir araya getirir. Kendine özgü 4 Ps, kullanıcıların hedef pazardaki tüketicileri çekmek için ürün politikası, fiyatlandırma politikası, dağıtım politikası ve iletişim politikası hakkında bilinçli kararlar almasına olanak tanır. Kapsamlı ancak uygulaması kolay olan bu model, işletme okullarında yaygın olarak öğretilmekte ve uygulamada da yaygın olarak kullanılmaktadır. Bu kitapta, pazarlama karmasının size nasıl yardımcı olabileceğini, dört kategorinin her birinde önemli kararları nasıl alacağınızı ve pazarlama stratejinizi test etmek için bu yaklaşımı nasıl kullanacağınızı keşfedeceksiniz. Yöntemin avantajlarının ve olası dezavantajlarının net bir şekilde açıklanması, çeşitli vaka çalışmalarının tartışılması ve ilgili modellere giriş yapılması, yaklaşımınızı durumunuza göre uyarlamanız için gereken araçları sağlar.
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