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Review of Marketing Research
Hardcover
Series: Review of Marketing Research, Book 6
ISBN13: 9780765621276
Publisher: Emerald Group Publishing
Published: Dec 1 2009
Pages: 216
Weight: 1.15
Height: 0.70 Width: 7.00 Depth: 10.10
Language: English
7 different editions
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Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques
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Consumer Behavior: Information Processing and Decision Making
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Research Methodology: Research Design and Data Analysis
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Consumer Behavior: Attitude, Intention, and Choice Behavior
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Malhotra, Naresh K.
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