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Marketing in and for a Sustainable Society

Marketing in and for a Sustainable Society

Hardcover

Series: Review of Marketing Research, Book 13

Marketing

ISBN10: 1786352826
ISBN13: 9781786352828
Publisher: Emerald Pub Ltd
Published: Jul 5 2016
Pages: 248
Weight: 1.25
Height: 0.80 Width: 6.10 Depth: 9.10
Language: English
This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.

Also from

Malhotra, Naresh K.

Also in

Marketing