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Review of Marketing Research

Review of Marketing Research

Hardcover

Series: Review of Marketing Research, Book 4

LaborManagementMarketing

ISBN10: 0765620928
ISBN13: 9780765620927
Publisher: Emerald Pub Ltd
Published: Jan 1 2008
Pages: 224
Weight: 1.21
Height: 0.78 Width: 7.30 Depth: 9.95
Language: English
Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.

7 different editions

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Malhotra, Naresh K.

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Marketing