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Rethinking Prestige Branding: Secrets of the Ueber-Brands
Paperback
ISBN13: 9780749470036
Publisher: Kogan Page
Published: May 26 2015
Pages: 272
Weight: 0.85
Height: 0.57 Width: 6.14 Depth: 9.21
Language: English
With insights from interviews with 50 premium brand experts and over 100 case studies from companies including Apple, Red Bull, Cirque du Soleil, and Hermès, Rethinking Prestige Branding will fascinate the marketing professional just as much as those who are simply curious about how premium brands tick.
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