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Brand Elevation: Lessons in Ueber-Branding
Hardcover
ISBN13: 9781789664683
Publisher: Kogan Page
Published: Jan 26 2021
Pages: 304
Weight: 1.70
Height: 1.10 Width: 6.30 Depth: 9.40
Language: English
How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? - Is there a proven process? - Where should we start?
Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand.
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