• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities

Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities

Paperback

Series: Palgrave Studies in Marketing, Organizations and Society

Business GeneralMarketing

Currently unavailable to order

ISBN10: 3031883519
ISBN13: 9783031883514
Publisher: Palgrave MacMillan
Published: May 28 2026
Pages: 268
Language: English
This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.

1 different editions

Also available

Also from

Grunwald, Guido

Also in

Marketing