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$279.99
{"Id":20097981,"Title":"Financial Dimensions of Marketing Decisions","Authors":["Stewart, David W."],"ShortTitle":"Financial Dimensions of Marketing Decisions","Author":"Stewart, David W.","Ean":"9783030155674","Isbn":"3030155676","Publisher":"Palgrave Macmillan","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1543466],"CategoryIds":[433,435,436],"FormatId":2,"FamilyId":9098448,"SeriesId":579349,"LanguageId":56,"PriceMin":279.99,"PriceMax":279.99,"Desirability":1,"PublicationDate":"2020-08-14T00:00:00","Join":null}
Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach
Smith, Trevor A.
Hardcover
$153.99
{"Id":24084797,"Title":"Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach","Authors":["Smith, Trevor A."],"ShortTitle":"Marketing Effectiveness and Accountability in SMEs: A Multimethodological\u2026","Author":"Smith, Trevor A.","Ean":"9783031098604","Isbn":"3031098609","Publisher":"Palgrave MacMillan","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[4351084],"CategoryIds":[436],"FormatId":1,"FamilyId":10691362,"SeriesId":579349,"LanguageId":56,"PriceMin":153.99,"PriceMax":153.99,"Desirability":1,"PublicationDate":"2022-09-28T00:00:00","Join":null}
$179.99
{"Id":24106348,"Title":"Visualizing Marketing: From Abstract to Intuitive","Authors":["Kucuk, S. Umit"],"ShortTitle":"Visualizing Marketing: From Abstract to Intuitive","Author":"Kucuk, S. Umit","Ean":"9783031182143","Isbn":"3031182146","Publisher":"Palgrave MacMillan","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[4716812],"CategoryIds":[430,435,436],"FormatId":1,"FamilyId":10978949,"SeriesId":579349,"LanguageId":56,"PriceMin":179.99,"PriceMax":179.99,"Desirability":1,"PublicationDate":"2023-03-22T00:00:00","Join":null}
Contemporary Trends in Marketing: Problems, Processes and Prospects
Saini, Aarti
Paul, Justin
Parayitam, Satyanarayana
Hardcover
$251.99
{"Id":25289872,"Title":"Contemporary Trends in Marketing: Problems, Processes and Prospects","Authors":["Saini, Aarti","Paul, Justin","Parayitam, Satyanarayana"],"ShortTitle":"Contemporary Trends in Marketing: Problems, Processes and Prospects","Author":"Saini, Aarti","Ean":"9783031365881","Isbn":"3031365887","Publisher":"Palgrave Macmillan","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[10307925,899643,10307789],"CategoryIds":[433,435,436],"FormatId":1,"FamilyId":11271809,"SeriesId":579349,"LanguageId":56,"PriceMin":251.99,"PriceMax":251.99,"Desirability":1,"PublicationDate":"2023-08-23T00:00:00","Join":null}
Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach
Smith, Trevor A.
Paperback
$153.99
{"Id":25792511,"Title":"Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach","Authors":["Smith, Trevor A."],"ShortTitle":"Marketing Effectiveness and Accountability in SMEs: A Multimethodological\u2026","Author":"Smith, Trevor A.","Ean":"9783031133992","Isbn":"3031133994","Publisher":"Palgrave MacMillan","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[4351084],"CategoryIds":[436],"FormatId":2,"FamilyId":10691362,"SeriesId":579349,"LanguageId":56,"PriceMin":153.99,"PriceMax":153.99,"Desirability":1,"PublicationDate":"2023-09-29T00:00:00","Join":null}
$49.99
{"Id":25853349,"Title":"The Customer Asset: Understanding and Managing Its Value","Authors":["Bendle, Neil","Wang, Shane"],"ShortTitle":"Customer Asset: Understanding and Managing Its Value","Author":"Bendle, Neil","Ean":"9783031474200","Isbn":"3031474201","Publisher":"Palgrave Macmillan","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[622389,10586629],"CategoryIds":[436],"FormatId":1,"FamilyId":null,"SeriesId":579349,"LanguageId":56,"PriceMin":49.99,"PriceMax":49.99,"Desirability":1,"PublicationDate":"2023-12-17T00:00:00","Join":null}
$195.99
{"Id":26921686,"Title":"Godfather Marketing: Prophecies for the Markets of the Future","Authors":["Guido, Gianluigi"],"ShortTitle":"Godfather Marketing: Prophecies for the Markets of the Future","Author":"Guido, Gianluigi","Ean":"9783031690105","Isbn":"3031690109","Publisher":"Palgrave MacMillan","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1607099],"CategoryIds":[430,436],"FormatId":1,"FamilyId":null,"SeriesId":579349,"LanguageId":56,"PriceMin":195.99,"PriceMax":195.99,"Desirability":1,"PublicationDate":"2024-09-26T00:00:00","Join":null}
From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing
Petty, Ross D.
Hardcover
$69.99
{"Id":27143493,"Title":"From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing","Authors":["Petty, Ross D."],"ShortTitle":"From Marking Products to Marketing Brands: A Legal Perspective on the\u2026","Author":"Petty, Ross D.","Ean":"9783031767777","Isbn":"3031767772","Publisher":"Palgrave MacMillan","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1807002],"CategoryIds":[430,436,940],"FormatId":1,"FamilyId":null,"SeriesId":579349,"LanguageId":56,"PriceMin":69.99,"PriceMax":69.99,"Desirability":1,"PublicationDate":"2025-01-14T00:00:00","Join":null}
The Impact of Marketing Strategies on Society: Examining Critical Aspects of Marketing and Their Implications for Societal Well-Being
Kiygi-Calli, Meltem
Uray, Nimet
Tosun, Petek
Hardcover
$279.99
{"Id":28478165,"Title":"The Impact of Marketing Strategies on Society: Examining Critical Aspects of Marketing and Their Implications for Societal Well-Being","Authors":["Kiygi-Calli, Meltem","Uray, Nimet","Tosun, Petek"],"ShortTitle":"Impact of Marketing Strategies on Society: Examining Critical Aspects\u2026","Author":"Kiygi-Calli, Meltem","Ean":"9783032084224","Isbn":"3032084229","Publisher":"Palgrave MacMillan","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[5040316,11984098,11983382],"CategoryIds":[436],"FormatId":1,"FamilyId":null,"SeriesId":579349,"LanguageId":56,"PriceMin":279.99,"PriceMax":279.99,"Desirability":1,"PublicationDate":"2026-01-17T00:00:00","Join":null}
$279.99
{"Id":20097969,"Title":"Financial Dimensions of Marketing Decisions","Authors":["Stewart, David W."],"ShortTitle":"Financial Dimensions of Marketing Decisions","Author":"Stewart, David W.","Ean":"9783030155643","Isbn":"3030155641","Publisher":"Palgrave Macmillan","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1543466],"CategoryIds":[433,435,436],"FormatId":1,"FamilyId":9098448,"SeriesId":579349,"LanguageId":56,"PriceMin":279.99,"PriceMax":279.99,"Desirability":0,"PublicationDate":"2019-06-13T00:00:00","Join":null}
Maladaptive Consumer Behavior: Theory, Research, and Intervention
Stewart, David W.
Martin, Ingrid M.
Hardcover
$307.99
{"Id":26634266,"Title":"Maladaptive Consumer Behavior: Theory, Research, and Intervention","Authors":["Stewart, David W.","Martin, Ingrid M."],"ShortTitle":"Maladaptive Consumer Behavior: Theory, Research, and Intervention","Author":"Stewart, David W.","Ean":"9783031601989","Isbn":"303160198X","Publisher":"Palgrave MacMillan","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1543466,4171665],"CategoryIds":[433,436],"FormatId":1,"FamilyId":null,"SeriesId":579349,"LanguageId":56,"PriceMin":307.99,"PriceMax":307.99,"Desirability":0,"PublicationDate":"2024-07-30T00:00:00","Join":null}
Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities
Grunwald, Guido
Kara, Ali
Spillan, John E.
Hardcover
$237.99
{"Id":27635262,"Title":"Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities","Authors":["Grunwald, Guido","Kara, Ali","Spillan, John E."],"ShortTitle":"Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and\u2026","Author":"Grunwald, Guido","Ean":"9783031883484","Isbn":"3031883489","Publisher":"Palgrave MacMillan","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[4766630,11608406,4728720],"CategoryIds":[430,436],"FormatId":1,"FamilyId":13123244,"SeriesId":579349,"LanguageId":56,"PriceMin":237.99,"PriceMax":237.99,"Desirability":0,"PublicationDate":"2025-05-27T00:00:00","Join":null}
Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities
Grunwald, Guido
Kara, Ali
Spillan, John E.
Paperback
$237.99
{"Id":29727029,"Title":"Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities","Authors":["Grunwald, Guido","Kara, Ali","Spillan, John E."],"ShortTitle":"Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and\u2026","Author":"Grunwald, Guido","Ean":"9783031883514","Isbn":"3031883519","Publisher":"Palgrave MacMillan","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[4766630,11608406,4728720],"CategoryIds":[430,436],"FormatId":2,"FamilyId":13123244,"SeriesId":579349,"LanguageId":56,"PriceMin":237.99,"PriceMax":237.99,"Desirability":0,"PublicationDate":"2026-05-28T00:00:00","Join":null}
Consumer Healthcare Behavior and Technology: A Value-Centered Marketing Approach
Finkelstein, Stacey R.
Hardcover
$279.99
{"Id":29843660,"Title":"Consumer Healthcare Behavior and Technology: A Value-Centered Marketing Approach","Authors":["Finkelstein, Stacey R."],"ShortTitle":"Consumer Healthcare Behavior and Technology: A Value-Centered Marketing\u2026","Author":"Finkelstein, Stacey R.","Ean":"9783032358325","Isbn":"3032358329","Publisher":"Palgrave MacMillan","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[12664055],"CategoryIds":[430,435,436],"FormatId":1,"FamilyId":null,"SeriesId":579349,"LanguageId":56,"PriceMin":279.99,"PriceMax":279.99,"Desirability":0,"PublicationDate":"2027-02-02T00:00:00","Join":null}
The Moral Marketplace: Cause-Related Marketing and the Architecture of Legitimacy
Ndasi, Wilson Nih
Hardcover
$251.99
{"Id":29875150,"Title":"The Moral Marketplace: Cause-Related Marketing and the Architecture of Legitimacy","Authors":["Ndasi, Wilson Nih"],"ShortTitle":"Moral Marketplace: Cause-Related Marketing and the Architecture of\u2026","Author":"Ndasi, Wilson Nih","Ean":"9783032363404","Isbn":"3032363403","Publisher":"Palgrave MacMillan","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[12690255],"CategoryIds":[436],"FormatId":1,"FamilyId":null,"SeriesId":579349,"LanguageId":56,"PriceMin":251.99,"PriceMax":251.99,"Desirability":0,"PublicationDate":"2027-01-23T00:00:00","Join":null}
$195.99
{"Id":30011214,"Title":"Godfather Marketing: Prophecies for the Markets of the Future","Authors":["Guido, Gianluigi"],"ShortTitle":"Godfather Marketing: Prophecies for the Markets of the Future","Author":"Guido, Gianluigi","Ean":"9783031690136","Isbn":"3031690133","Publisher":"Palgrave MacMillan","IsOnShelf":false,"IsIngramAvailable":true,"IsBestSeller":false,"IsRecentArrival":false,"ConditionIds":[1],"GroupIds":[],"ContributorIds":[1607099],"CategoryIds":[430,436],"FormatId":2,"FamilyId":null,"SeriesId":579349,"LanguageId":56,"PriceMin":195.99,"PriceMax":195.99,"Desirability":0,"PublicationDate":"2025-09-27T00:00:00","Join":null}