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Consumer Healthcare Behavior and Technology: A Value-Centered Marketing Approach
Hardcover
Series: Palgrave Studies in Marketing, Organizations and Society
Business GeneralManagementMarketing
ISBN13: 9783032358325
Publisher: Palgrave MacMillan
Published: Feb 2 2027
Pages: 273
Language: English
This book leverages a value-centered marketing perspective to understand how technology can be used to predict consumer healthcare seeking and perceptions of the healthcare service experiences. It adopts a comprehensive definition of healthcare, encompassing various access points such as primary care, mental health care, cardiovascular care, and ambulatory care, as well as the choice between tele-health and traditional in-office settings.
Chapters address topics including the application of artificial intelligence in predicting healthcare access, how the regulatory environment shapes product decisions for AI usage in healthcare, the role of technology in practice settings, and its influence on care-seeking decisions and perceptions of care quality. The volume concludes with discussions on the ethical implications of technology in healthcare delivery.
Featuring contributions from leading scholars specializing in the intersection of business, technology and healthcare behaviors, this edited work is an essential resource for researchers and policymakers focused on the impact of technology on consumer well-being and the management of public health systems.
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