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Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities

Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities

Hardcover

Series: Palgrave Studies in Marketing, Organizations and Society

Business GeneralMarketing

ISBN10: 3031883489
ISBN13: 9783031883484
Publisher: Palgrave MacMillan
Published: May 27 2025
Pages: 268
Weight: 1.10
Height: 0.69 Width: 5.83 Depth: 8.27
Language: English
This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.

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Grunwald, Guido

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Marketing