Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Realities and Illusions of Defending Competitive Advantage: A Resource-Based View Perspective

The Realities and Illusions of Defending Competitive Advantage: A Resource-Based View Perspective

Thrassou, Alkis
Shams, Riad
Vrontis, Demetris

Hardcover

ManagementMarketing

ISBN10: 1041293607
ISBN13: 9781041293606
Publisher: Routledge
Published: Aug 10 2026
Pages: 170
Weight: 1.08
Height: 0.44 Width: 6.69 Depth: 9.61
Language: English

This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. Since Professor Jay Barney's groundbreaking 1991 paper on RBV and sustained competitive advantage, this framework has dominated strategic management research and practice for over three decades, influencing adjacent fields such as marketing. However, in today's rapidly shifting global business environment, where traditional strategies are increasingly replaced by innovative and adaptive approaches, the RBV's continued relevance is under scrutiny. This book addresses the critical question of whether RBV theory remains a viable tool for achieving sustained competitive advantage or if it has reached the limits of its applicability. By examining resource-based dynamics from diverse marketing management perspectives, the book offers fresh theoretical and practical insights into the future potential of RBV to drive competitive advantage for firms and their products.

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