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The Realities and Illusions of Defending Competitive Advantage: A Resource-Based View Perspective
Hardcover
ISBN13: 9781041293606
Publisher: Routledge
Published: Aug 10 2026
Pages: 170
Weight: 1.08
Height: 0.44 Width: 6.69 Depth: 9.61
Language: English
This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. It addresses the critical question of whether RBV theory remains a viable tool for achieving sustained competitive advantage or if it has reached the limits of its applicability.
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