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Business Models for Strategic Innovation: Cross-Functional Perspectives
Paperback
Series: Annals of Business Research
ISBN13: 9780367590666
Publisher: Routledge
Published: Aug 14 2020
Pages: 192
Weight: 0.52
Height: 0.50 Width: 5.90 Depth: 9.10
Language: English
This book extends our understanding of how different cross-functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing, HRM, and individually and collectively underpin innovation in business management, in order to explore/exploit business opportunities and/or offset business risks.
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