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Business Models for Strategic Innovation: Cross-Functional Perspectives
Hardcover
Series: Annals of Business Research
ISBN13: 9780815367215
Publisher: Routledge
Published: May 23 2018
Pages: 192
Weight: 0.95
Height: 0.70 Width: 6.30 Depth: 9.40
Language: English
This book extends our understanding of how different cross-functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing, HRM, and individually and collectively underpin innovation in business management, in order to explore/exploit business opportunities and/or offset business risks.
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