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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
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612-822-4611
Qualitative Marketing Research

Qualitative Marketing Research

Paperback

MarketingGeneral Reference

ISBN10: 0761963669
ISBN13: 9780761963660
Publisher: Sage Publications Ltd
Published: Mar 22 2001
Pages: 256
Weight: 0.86
Height: 0.60 Width: 6.18 Depth: 9.38
Language: English
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.

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