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Product Planning Essentials

Product Planning Essentials

Paperback

Business GeneralMarketing

ISBN10: 076562608X
ISBN13: 9780765626080
Publisher: Routledge
Published: May 15 2011
Pages: 280
Weight: 0.85
Height: 0.60 Width: 6.10 Depth: 8.90
Language: English

This book addresses the interdisciplinary nature of product development and product management. Instructors, students, and practitioners will benefit from chapters on design and legal considerations, expanded discussion of global considerations, and product planning best practice, all new to this edition.

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Kahn, Kenneth

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Marketing