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Problems in Marketing
Hardcover
ISBN13: 9780761971788
Publisher: Sage Publications Ltd
Published: Jan 7 2008
Pages: 336
Weight: 1.74
Height: 1.07 Width: 7.53 Depth: 9.34
Language: English
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.
A companion Web site with resources for students and instructors is available.
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