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Problems in Marketing
Paperback
ISBN13: 9780761971795
Publisher: Sage Publications Ltd
Published: Dec 27 2007
Pages: 336
Weight: 1.37
Height: 0.82 Width: 7.31 Depth: 9.10
Language: English
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.
A companion Web site with resources for students and instructors is available.
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