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A Arte de Escolher: Por que Nem Todo Cliente Merece Ficar
Paperback
Series: A Jornada Da Fidelização, Book 3
Publisher: Independently Published
Published: Apr 8 2026
Pages: 54
Weight: 0.19
Height: 0.11 Width: 6.00 Depth: 9.00
Language: Portuguese
Fidelização é uma virtude, mas apenas quando aplicada com discernimento.
Em A Arte de Escolher: Por que Nem Todo Cliente Merece Ficar, Guilherme Moreira desafia um dos dogmas mais repetidos no mundo dos negócios: a ideia de que todo cliente deve ser mantido a qualquer custo.
Com uma abordagem estratégica e fundamentada na lógica de posicionamento, este livro demonstra que:
- O Crescimento sustentável exige critérios claros de seleção
- Nem toda receita fortalece um negócio
- A escolha correta de clientes define a cultura, a marca e a margem de lucro.
Mais do que um livro sobre retenção de clientes, esta obra é um convite à maturidade empresarial.
Ideal para empreendedores, consultores e proprietários de e-commerce que desejam construir negócios coerentes e duradouros.
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