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Peopling Marketing, Organization, and Technology: Interactionist Studies in Marketing Interaction
Hardcover
Series: Routledge Studies in Marketing
ISBN13: 9781138957978
Publisher: Routledge
Published: Jan 31 2024
Pages: 272
Weight: 1.13
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.
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