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The Palgrave Encyclopedia of Social Marketing
Hardcover
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ISBN13: 9783030210427
Publisher: Palgrave Macmillan
Published: May 15 2023
Pages: 1500
Language: English
Social Marketing is a rapidly evolving field of study and practice. Originally stemming from the successful application of marketing techniques to help solve societal issues, such as obesity, smoking and domestic violence, the discipline has developed into an independent field with its own methodologies and traditions. In order to help further this effective field of study, this Encyclopedia provides students, scholars and practitioners with a comprehensive yet credible source of information that is multidisciplinary in perspective.
Reflecting new developments as well as the state of the art, this Encyclopedia provides an authoritative overview of the current field of social marketing. It covers various facets based on the numerous disciplines that support it, such as marketing, psychology, sociology, philosophy, management, economics and public policy, to mention a few.
Three sections provide a clear outline of:
- Conceptual and procedural tools, such as ethics, evaluation and key thinkers;
- Social marketing techniques and interventions, including social media, digital campaigns and storytelling;
- Varieties of applications of social marketing, such as health, inequality and crime.
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